Annette Alvarez-Peters, Founder, annette a.p., Reno

Annette Alvarez Peters on the importance of making mistakes, why 200 handbags is not enough, and the lessons that helped her become one of the biggest and most influential beverage buyer in America.

Annette is the founder of annette a.p., a consulting business focused on the wine and spirits industry, which she started in July 2020. She retired from Costco Wholesale, after nearly 37 years on the job, having spent the last 25 years of her tenure in the Beverage Alcohol department, culminating in the role of Assistant Vice President/General Merchandise Manager. She led a team in the United States with a global sales volume of approximately $4.8 billion. She is recognized globally as a top leader in the industry and also serves in advisory and mentorship roles for Wine Unify and Women of the Vine and Spirits.

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